examples of good branding

PUMA
-reliable product
-user friendly website- helps to build customer interest and trust . website is clearly and linearly designed, matches the product, straightforward solid design.
-continuing relationships with other established designers (Alexander McQueen) add to credibility of brand and product.
-Puma designs a variety of products same design aesthetic and quality is consistent.
-Detail oriented, in design and in sale. (email after order telling you you are cool and confident, who doesn't like to hear that)



CONVERSE
-Chuck Taylor/One Star logo instantly recognizable
-Longevity of the traditional Chuck taylor style has built customer trust
-Product is reliable and consistent
-Wide variety of product choice/ diverse design within each style makes buyer want to buy numerous items, even within the same style of shoe or apparel
-100 artists/100 visions for a better world- artists seek to work with converse because of its high profile and credibility
-design your own shoe feature engages customer

















ARTHUR HASH
-consistency of product
-cohesive and recognizable design aesthetic
-product appearance in a variety of venues
-packaging consistent with design aesthetic, additional piece for consumer, added product encouraging customer to buy again because of exceeded expectation





























KID ROBOT
- consistent design aesthetic
- consistent product quality
- collection of sets, mystery, motivates customers to buy numerous items
- recognizable logo and typeface






















DOSH WALLETS
-they are beautiful
-website is inviting, informative
-consistent design aesthetic
-components of wallet are consistent, and distinctive (size, design of compartments)















































KARIM RASHID
-consistent design aesthetic
-recognizable across a very wide variety of products
-clear design mission
-desire to incorporate good design into the average individual's daily life






































BANKSY
-mystery of identity of designer creates interest
-cohesive design aesthetic, content of work
-social commentary many times including humor
-presentation consistant































MARCEL WANDERS
-Marcel Wanders experience
-variety of products
-distinctive design qualities
-product includes story, information about design process making customers interested in product
-unexpected material choice, unexpected process of creating product















































MEGAN AUMAN
-material choice is a large part of brand, memorable within market work is placed in
-recognizable imagery
-design aesthetic is recognizable across a variety of objects
-the product is desirable in numerous venues














































TORD BOONTJE
- easily recognizable design aesthetic/imagery
- consistency across a variety of products
- just in using website there is a sense of being in tord boontje world
- detail oriented in terms of product quality and total presentation of product








































APPLE
TIMBUK2
IN CASE
ALESSI
DAMIAN HIRST
TOM DIXON
FRANK GHERY
LUCY AND BART