In Isreal, ultra-Orthodox Jews are becoming a larger and more influential economic group. Due to the characteristics of those in this religious sub-group, tight knit communitites, loyalty among its members, this group has an influential presence in both politics and commerce. Service companies, such as cell phone carriers have tailored their offerings based on the needs of this specific group as have food and transportation companies. The result is a trend that clearly exemplifies the principle of the consumer leading the provider based on their needs. The provider tailors to those needs in order to make the largest profit.